Tuesday, April 10, 2012

Social Media for Business

Social Media for Business
Presented by Randy Mitson

Remember with out a solid foundation in customer service your social marketing efforts will never be profitable.  People have the right to express their opinion, all you can do is adapt and address the good with the bad.

The social media platform, with more members than most countries in the world.  Currently there are more than 800 million Active members, that’s 24x the population of Canada!  If your not here your missing the action.  Chances are if you don’t create a page then maybe a client will.  

Twitter is an online social networking and microblogging service that enables its users to send and read text-based posts of up to 140 characters, informally known as "tweets".  I suggest installing Tweetdeck on your computer or smart phone to keep up with all those tweets where ever you are.

Google’s platform for videos.  More people are watching Youtube right now that are watching TV.  Remember when Video on demand was fantasy, well it’s here.  You should be here too.  A video is by far the best way to share your expert knowledge and the experience you offer.

Connecting business to business and person to person, one of the oldest social media sites, Linkedin is great for developing business relationships.  With over 135 million members, 72% of them are 25-54 years of age.  A perfect business match.

Google is a great free source for everything from Email, to Calendars, Maps and social networks.  Google’s business structure has changed the way business is done.  (Good read: Jeff Jarvis’s “What would Google do”)

Constant Contact Newsletter:
It’s important to start building your member base.  To do so you’ll need to get permission from your clients to contact them through email.  Newsletters like Constant Contact are an excellent way to start doing this.  Remember if you have different demographics to categorize clients by their likes and interests.

Remember the old days with a book case lined with that treasured encyclopaedia?  Well times are changing so fast that as soon as it’s on paper it’s out of date now.  So it’s all gone digital and you to can have your own entry on what ever topic you feel is warrant.  Share your knowledge and experience.

Online Forms:
The best way to find out more about your clients is to ask them.  Your reach and reaction has never been greater now that you can access online forms.  Customers love contests too so be sure to create a contest form that asks them to join your Email Newsletter list at the same time.  
  • Google also offers forms for free as part of it’s Documents App

Online Contests:
There’s many rules to follow with online contests.. Facebook has some pretty strict rules.  Make it simple by using a company that is set up to comply with all those rules and make running a contest simple and easy.

Monday, April 9, 2012

Social Media Statistics

February 2012: Social Media Statistics 

The Facts and Figures
  • Facebook •

    • Facebook has over 800 million active users
    • surpasses Google for the most visited website on the internet
    • 11% of the world population has a Facebook account
    • there are more Facebook users than motor vehicles  (800M vs 750M)
    • 50% log on to Facebook every day
    • average user has 130 friends
    • average user spends 700 minutes per month on Facebook
    • every 60 seconds on Facebook there are:
      • 510,000 posted comments
      • 392,000 status updates
      • 136,000 uploaded photos
    • 30 Billion pieces of content are shared each month Facebook
    • Ferrari only sold 5329 cars but 5,267,395 fans on their Facebook page
    • Facebook accounts for 10% of all mobile data on the iPhone
  • Twitter •

    • Twitter has 225 million users
    • who send 150 million tweets a day (1736 tweets per second)
    • Twitters personal record is 8900 tweets... per second
    • a great majority of tweets are only 40 characters long
    • the average Twitter user has 115 followers
    • Lady Gaga was the most followed with 15,864,378 followers
  • Linkedin •

    • Linkedin has 135 million users
    • that's 15 times the population of New York City
    • every second 2 new users sign up to Linked in
    • Linkedin's age demographics:
      • age 18-24 = 21%
      • age 25-34 = 36%
      • age 35-54 = 36%
      • age 55+    = 7%
    • includes executives from every company listed on the Fortune 500
  • YouTube •

    • YouTube has 490 million unique visitors
    • that generate 92 million page views each month
    • in 2011 YouTube reached 700 billion playbacks
    • 35 hours of video is uploaded ever minute
    • more video is uploaded to YouTube in 60 days, than the three major US TV networks created in 60 years of broad cast.
    • Justin Bieber's video "Baby" was the most viewed with 659,070,256 views on YouTube 
  • Flicker •

    • 3500 photos are uploaded each second to Flicker
  • Google+ •

    • is rapidly growing with already over 50 million users
  • Instagram •

    • there are 150 million photos uploaded with Instagram
  • foursquare •

    • doing well with 2 million check-ins a week
  • Smartphone users

    • are more than twice as active on social media as non smartphone users
    • 60% admits using their device while going to the bathroom