Social Media Marketing workshop Jan 21st 2013

Upcoming Courses

Huntsville/Lake of Bays Chamber of Commerce

Social Media Marketing (Advanced)

 

Join us for an evening of understanding advanced social marketing through Facebook, with Randy Mitson, Marketing Director at Algonquin Outfitters as our speaker http://www.facebook.com/AlgonquinOutfitters

• Facebook best practices for business pages
• attracting "Likes" (followers) through:
• time line posts that utilize call to actions and multimedia
• Facebook applications
• running contests
• Facebook advertising
• Promotion beyond Facebook
• Time management for Facebook page admins (scheduled posts)
• Other social networks (Blogs, Twitter, Youtube, Google+, Linkedin, FourSquare, etc) and connecting them with your page / website

Course Info

January 21st 2013

6-8PM  - $10 + HST

Robinson's Independent Community Room

 

Register Now
Website

Facebook offers new Photo Sync

Emil Protalinski - reproduced from The Next Web

30 November 2012

Facebook on Friday announced it is rolling out photo sync, a feature that makes it easier to share photos from your phone. If you turn it on, up to 2GB of photos from your phone can be synced automatically to a private album on Facebook, from which you can then pick your favorites to share with your friends.
It’s important to note that Facebook isn’t launching new Android and iOS apps today. The feature is already included, but the company is turning it on for more and more users, starting with a big push today.

Facebook says it began quietly testing photo sync back in August. In September, we wrote about the feature on Android phones, which operates similarly to how the Google+ Android app pushes photos to Google Photos (or Picasa) storage. The difference is that uploads reside in a “Synced from Phone” folder inside Facebook’s Photos page, waiting for you to take appropriate action.
To turn the feature on in the Facebook app (if you have an iPhone, iOS 6 is required), tap Photos and then tap Sync at the bottom of your photos section. Once the uploads start coming in, you can check them out and share them via the app, on the mobile Web, or on your computer (go to your Timeline, click Photos, and click “Synced From Phone” at the top of your photos section).

To save on the limited amount of space, you can stop photos from being synced by deleting them. In the app, that’s the “Remove synced photo” option once you pick a photo in the Synced section, and on your computer that’s the Delete option when you’re in the “Synced From Phone” folder. The good news is that deleting a photo from your synced photos won’t delete it from your phone’s gallery.

If you’re wondering how often photos are synced, Facebook’s Help Center has this to say:

We generally try to sync your photos as soon as you take them. However, we also take into account a number of factors, such as your battery level and sync settings. New photos that you take will be privately synced as you take them. In your syncing settings, you can choose to sync over Wi-Fi and your cellular network, sync or over Wi-Fi only, or turn syncing off entirely. You can also choose to sync all photos in your camera roll over Wi-Fi and see how much storage space you have available.

That’s right, you can turn photo syncing on or off, but you can also choose to sync over Wi-Fi only. Normally, when you’re on a cellular network like 3G or 4G, Facebook will sync photos at a smaller size (around 100K each), so they’re unlikely to use much of your data plan. Over a Wi-Fi connection, Facebook will sync larger versions of your photos. The best part: photos will not sync when your battery is low.

All in all, it’s a great feature focusing on one of Facebook’s biggest strengths: photos. When the social network passes 1 billion users last month, it had seen 219 billion photos uploaded. This new feature should keep that number growing, and likely even faster than the 300 million photos pushed to Facebook every day.

Image credit: Ayhan Yildiz

Local businesses embrace social media

by Jennifer Bowman on Oct 24, 2012 - 11:52 AM
from www.cottagecountrynow.ca/

Local businesses are seeing it’s time to step up to the changing world and embrace social media as a way to market their services.

Randy Mitson, marketing director for Algonquin Outfitters, talked to representatives from local businesses Wednesday morning, Oct. 17, about how to use things such as Facebook and Twitter to build customer relationships and grow sales.

He taught them about the difference between traditional and social marketing, starting with websites and blogs, growing fan base, social campaigns, and much more, but one of his key points was that social marketing efforts will never be successful unless you already have a solid foundation in customer service.
The workshop, hosted by the Bracebridge Chamber of Commerce and the Muskoka Small Business Centre, was filled with 46 men and women who wanted to learn how to use social media in a wide variety of businesses.

Dave Connell, managing business consultant for Muskoka Small Business Centre, said every time they offer the program it’s sold out.

From his observation, Connell said Muskoka is doing OK when it comes to using social media in its businesses.

It’s definitely catching on here, he said.

Maureen Wilson, marketing coordinator for the Bracebridge Villa, said currently she has Facebook, but doesn’t use it. After the seminar she said she’s looking at becoming an active Facebooker and Twitterer.
She said the seminar made her realize how quickly people react to social media.

“I’m at the beginning stages of social marketing and noticing more and more that families don’t have time to compare (retirement homes) so they compare through social media,” she said.

Luanne Hartman recently moved to Muskoka and started a new business in September. She’s hoping to use social media to entice customers.

“It seems overwhelming but necessary for business as well as personally,” she said.

At the end of the seminar, Mitson took the audience where no one likes to go, to the complaints people post online.

“This is the downside about social marketing,” Mitson said, “you’re scared they’re going to say something bad about you.”

He said he has never deleted a bad comment, though he said he would delete something if the comment is attacking someone or swearing. Instead, he addresses the problem right away, and usually ends up with happy customers.

It goes back to the base and customer service, he said.

“If you have someone who says something bad about you, address it. Change what you have to change. Fix it. It’ll turn into a positive,” he said.

Next month the Bracebridge Chamber of Commerce will host a seminar on how to set up a Facebook page.

Bracebridge Workshop - Oct 17th 2012

I'll be hosting a discussion on Social Marketing at the Nipissing University Campus in Bracebridge, at 9am on Wednesday Oct 17th 2012

If you wish to attend complete the registration form below and contact the Bracebridge Chamber of Commerce to arrangement your $22.50 ($15 for Bracebridge Chamber members) payment.

 

Knowledge Network Presentation

This past week I had the great opportunity to present Social Marketing to the Knowledge Network in Bracebridge.  This great group has a website and Facebook page you can check out.

Here's my presentation from that evening:

Facebook Graphic Cheat Sheet

Social Media Graphics Cheat Sheet